Briefing
Communication is one of the distinctive features of MCU and new media communication is the main trend in recent years. In order to enhance on-campus information flow, to collect and display faculty members’ and students’ works and to assist the institution in promoting university affairs, the Internet Television Station Management Division was established in February 2016. It is in charge of collecting, dealing with, maintaining, displaying on-campus media content and developing the relevant skills. The Internet Television Station Management Division is also tasked to establish a media cloud and display space to, as a unit, make external announcements for the institution. Internally, it promotes institutional policy, shares resources and collects digital data on campus to enhance MCU’s development features in communication and new media in this Internet age.
Goals
Enhance faculty, staff and students’ affinity for the institution, extend MCU’s feature of new media communication to uphold one mission and three goals of professionalism, excellence and internationalization based on MCU education philosophy, by integrating the institution’s digital assets through excellent technology.
Display on-campus news: Promote on-campus information flow and assist in the development of university affairs. Digital collection: Promote the institution through multiple marketing methods and increase MCU’s positive media exposure. Display digital teaching material: Promote digital learning through the display of all kinds of applications. Establish digital media cloud: Use new cloud technology and provide internships to promote students’ competitiveness in employment. Establish exhibition center: Display digital content in the best way with advanced technology to raise the institution’s capacity. Assist students in learning practical experiences through human-machine interactive technology. |
Features
Integrated new web portals Diverse, extensive digital collections Sustainable learning knowledge platform New cloud media internship Research & Innovation Center for trending technology |